Generic prompts get generic answers. A short company brief plus 12 copy-ready prompts for local SEO, ads, reviews, follow-up and reporting, and the rules for checking what comes back.
Pay-per-lead and pay-per-click are different machines. Judge them on cost per converted lead and cost per closed job, not lead count, and the budget split usually changes.
One phone results page holds five different races. Most contractor websites are built to win one of them. How each is won, from the map pack radius to AI answers, with a 90-day plan.
Connecting call tracking and ad platforms to ServiceTitan ties clicks and calls to booked jobs and revenue. What should flow where, the mapping sheet to build first, and six places it breaks.
ServiceTitan knows your jobs and revenue better than any ad platform. What it knows about your marketing depends on clean campaign data. Here is what it shows, what it misses, and five checks.
Booking rate shows how many real lead calls your team turns into jobs. How ServiceTitan classifies calls, the setup problems that skew the number, and what unbooked calls tell you.
Past customers are the cheapest appointments you will ever book. How to clean the list, who to message, when to reach out, what to offer and the rules to follow.
Most open estimates aren’t a no. A five-touch, two-week follow-up sequence closes more of the quotes you already paid to get, without discounts or daily texts.
A missed-call text-back can save the job you were about to lose to the next company on the list. What to say, when to send it, the rules, and where it backfires.
Leads by source, booking rate, close rate, average ticket and cost per closed job. Five numbers that show whether marketing works, and what to fix when it doesn’t.
Four clean CRM fields, a fixed lead source list and a 30-minute monthly export show which marketing produces booked and closed jobs. No data team required.
Call tracking should answer one question: which marketing made the phone ring, and did it become a job? What to track, what to ignore, and how to set it up.
“Exclusive” is a promise about competition, not quality. What to ask before you buy leads, and a weekly routine for getting credit on the bad ones.
Cost per lead is the easiest number to get and the most likely to mislead you. Follow each source to closed jobs, with the math.
Lead marketplaces rent you demand. Here is when that pays off, where it quietly bleeds money, and how to run it so the math works for you.
Direct mail still books jobs when the list, the offer and the tracking are right. Here is how to set up all three, with the math.
TV, radio and billboards are hard to measure, which is why you should test one market at a time. Here is how to run a small test you can trust.
Door hangers, local events and customer referrals cost little and can book real jobs, if you tag every one so you know what worked.
