Solutions › Marketing automation › Reactivation
Win back customers you already earned.
Past customers already know you. We build campaigns for lapsed customers, maintenance reminders and seasonal offers, then track what comes back.
What we run
✓ Customer list cleanup and segments
✓ Maintenance and seasonal reminders
✓ Win-back offers
✓ Text, email and mail sequences
✓ Booking links and call routing
✓ Reporting on reactivated revenue
How we run it
Three moves, measured to jobs.
01
Segment your customers
Your past customers grouped by service, last visit and what they are likely to need next.
02
Reach them at the right time
Reminders and offers by text, email or mail, timed to the season and the service.
03
Measure what comes back
Replies, bookings and revenue tied to each campaign in your CRM.
What we track
Reactivation that is accountable.
One view of results next to every other channel, measured to booked jobs and revenue.
Customers contacted
Replies and bookings
Reactivated revenue
Cost per converted lead
Opt-outs and bounces
Results by segment
Works with
Part of one growth system.
Reactivation works best planned with the rest of the system. Related channels we run:
Direct mail
Follow-up and nurture
Referral programs
Reputation and reviews
CRM integration
Reporting
Reactivation FAQ
Common questions.
Which customers do you contact?
Past customers in your CRM, grouped by what they bought and when. We clean the list first.
How often will customers hear from us?
Only as often as makes sense for the service and the season. We set limits and honor opt-outs.
Is customer consent required?
Texting and email are regulated, including consent and opt-out handling. We build opt-outs into every campaign.
Not sure which channels earn their budget?
Start with a Growth Analysis. We will show you what each channel books.