Solutions › Marketing automation
Marketing automation that keeps leads moving.
Many booked jobs are lost after the lead arrives: a missed call, a slow reply, an estimate that goes quiet. We automate the follow-up so more of the leads you already paid for turn into jobs.
In this category
✓ Missed-call text-back
✓ Follow-up and nurture
✓ Reactivation
On this page
Automation channels we run
Each one has its own page with the detail. They work as a sequence, from the first missed call to the customer who comes back years later.
Missed-call text-back
Reply instantly when a call is missed, keep the conversation going and get the job booked.
Follow-up and nurture
Follow up on new inquiries and open estimates until the lead decides, by text, email and team reminders.
Reactivation
Win back past customers with reminders, seasonal offers and win-back campaigns.
How the three work together
A lead arrives from any channel. If the call is missed, the text-back replies. If the estimate goes out, follow-up keeps it alive. If the job is finished, reactivation brings the customer back the next time they need you.
Catch the lead
Missed-call text-back replies the moment a call is missed.
Keep it moving
Follow-up and nurture contact the lead until they book or say no.
Bring them back
Reactivation reaches past customers when they are likely to need you again.
Measure it
Every message and booking is logged in your CRM and tied to revenue.
Which one should come first
It depends on where leads are being lost today. A Growth Analysis finds the biggest leak using your own numbers.
If this is true
Start here
You miss calls during jobs or after hours
Missed-call text-back
Estimates go out and you never hear back
Follow-up and nurture
You have a long list of past customers
Reactivation
Leads come from several channels
Missed-call text-back and follow-up, so every source gets the same response
How we measure automation
Automation is easy to turn on and hard to judge. We report how fast leads get a reply, how many reply back, and how many book and sell, all measured in your CRM and shown next to your other channels.
Common mistakes
× Automating without a person behind it.
Messages need someone ready to pick up the conversation.
× Messaging too often.
Limits and stop rules protect your reputation.
× Ignoring consent and opt-outs.
Texting and email are regulated, so opt-out handling is not optional.
× Skipping the CRM connection.
Without it, you cannot tell which messages booked jobs.
× Treating it as set and forget.
Messages and timing need review as the season and the offers change.
Proof
Measured to jobs, not clicks.
See how measuring every channel against booked jobs works in practice.
Calls by source
Forms by source
Booked appointments
Cost per converted lead
Revenue by channel
Works with
Part of one growth system.
Marketing automation works best planned with the rest of the system. Related channels we run:
Digital
Traditional
Lead generation
Analytics and attribution
Marketing automation FAQ
Common questions.
Do I need all three?
No. Most companies start with the biggest leak, usually missed calls or estimate follow-up, and add the others as the numbers justify it.
Does automation replace my team?
No. It handles the routine contact so your team can focus on the conversations that win jobs.
How is it measured?
In your CRM, by replies, booked jobs and revenue, next to every other channel.
We already have an agency. Does this replace them?
Yes. LogixLocal replaces your agency and runs the channels, the follow-up and the measurement as one system.
What do I need to get started?
A Growth Analysis. We review your channels, your follow-up and your numbers, then show you where the next dollar should go.
Not sure where your leads are being lost?
Start with a Growth Analysis. We will show you what each channel books.