Case studies

Results from the field.

The same method, measured on real home-service businesses. Company and brand names are withheld, and the numbers are the ones that matter: booked jobs, cost per converted lead, and revenue.

Roofing group, 7 metros

Sales up 3.3x from Year 1 to Year 6.

How a multi-market roofing group tripled sales while holding a steady closing rate.

3.3x

sales, Year 1 to Year 6

2.7x

appointments, Year 1 to Year 6

PE-backed portfolio, 8 brands

Cost per converted lead down 27% across eight brands.

How eight foundation repair and waterproofing brands cut cost per converted lead while leads and organic traffic grew.

−27%

cost per converted lead

+50%

new organic users

The pattern

Track what books. Fix what leaks. Repeat.

Residential sales from Year 1 to Year 6, $13.3M to $43.3M

0 x

Appointments by Year 6, with closing rate steady at 31 to 33%

0 x

Lower cost per converted lead across a PE-backed portfolio of eight brands

0 %

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