Solutions › Traditional › Print advertising
Print placements worth the page.
Local magazines, newspapers, directories and community publications still reach homeowners who trust them. We test placements and keep the ones that book jobs.
What we run
✓ Placement review and selection
✓ Ad creative and offers
✓ Rate review and scheduling
✓ Tracking numbers, QR codes and URLs
✓ Response matching to jobs
✓ Renew or drop decisions
How we run it
Three moves, measured to jobs.
01
Pick placements that fit
Publications chosen by who reads them and where your best customers live.
02
Track every ad
A unique number, QR code or URL on each ad, so responses can be traced to the publication and the issue.
03
Keep what books jobs
Responses matched to booked work, so each placement is renewed or dropped on results.
What we track
Print advertising that is accountable.
One view of results next to every other channel, measured to booked jobs and revenue.
Responses by placement
Calls and forms by ad
Booked appointments
Cost per converted lead
Revenue by publication
Results by issue
Works with
Part of one growth system.
Print advertising works best planned with the rest of the system. Related channels we run:
Direct mail
Door hangers and canvassing
Events and sponsorships
Referral programs
Call tracking
Reporting
Print advertising FAQ
Common questions.
Which publications make sense?
The ones your best customers actually read. We start from your own customer data and test a few.
Can print be tracked?
Yes. Unique numbers, QR codes and URLs on each ad let us match responses to jobs.
Is print worth it?
In some markets, for some trades. We test small and let the results decide.
Not sure which channels earn their budget?
Start with a Growth Analysis. We will show you what each channel books.