Solutions › Analytics and attribution
Analytics that tie spend to jobs.
Most marketing reports stop at the click or the call. We connect call tracking, forms and your CRM so every channel is measured against booked jobs, revenue and cost per converted lead.
In this category
✓ Call tracking
✓ CRM integration
✓ Reporting
On this page
Analytics and attribution we run
Each one has its own page with the detail. Together they make every other channel accountable.
CRM integration
Connect lead sources to estimates, jobs and revenue in the CRM you already use.
Reporting
One view of booked jobs, revenue and cost per converted lead across every channel.
How the three work together
A homeowner calls from an ad, the call is tracked, the lead lands in the CRM with its source, the job is booked and paid, and the report shows what that channel produced. Each step depends on the one before it.
Capture
Call tracking and forms record where every lead came from.
Connect
The CRM holds the lead, the estimate, the job and the revenue in one place.
Report
Every channel is compared on booked jobs and cost per converted lead.
Decide
Budget moves toward what books jobs and away from what does not.
Which one should come first
It depends on where the picture breaks today. A Growth Analysis finds the weakest link using your own numbers.
If this is true
Start here
You do not know which channels produce calls
Call tracking
Leads and jobs live in different places
CRM integration
Your reports show clicks but not jobs
Reporting
You run many channels at once
All three, so every channel is judged on the same numbers
What attribution can and cannot tell you
Attribution is a working picture, not perfect truth. Some customers see several channels first. Some call an old number from a truck. Some will not say how they heard of you. We show what is measured and what is inferred, and we improve the data capture over time.
Common mistakes
× Counting leads instead of jobs.
A lead is not revenue until the job is booked and paid.
× Trusting one platform’s own report.
Each platform tends to take credit for the result.
× Letting the CRM fill with unknown sources.
Every lead without a source is a lead you cannot learn from.
× Judging a channel on last click only.
Channels often work together before the call comes in.
× Changing numbers and tags without a record.
Clean history is what makes comparisons fair.
Proof
Measured to jobs, not clicks.
See how measuring every channel against booked jobs works in practice.
Calls by source
Forms by source
Booked appointments
Cost per converted lead
Revenue by channel
Works with
Part of one growth system.
Analytics and attribution works best planned with the rest of the system. Related channels we run:
Digital
Traditional
Lead generation
Marketing automation
Analytics and attribution FAQ
Common questions.
Do I need all three?
Most companies need all three eventually, but we start with the weakest link and add the others as the picture fills in.
Can you work with the tools I already have?
Usually. We review your CRM and phone setup in the Growth Analysis and tell you what can be connected and what cannot.
What will I see first?
A view of booked jobs and cost per converted lead by channel, with a plain note on how much of it is measured and how much is inferred.
We already have an agency. Does this replace them?
Yes. LogixLocal replaces your agency and runs the channels, the follow-up and the measurement as one system.
What do I need to get started?
A Growth Analysis. We review your channels, your follow-up and your numbers, then show you where the next dollar should go.
Not sure what your marketing actually books?
Start with a Growth Analysis. We will show you what each channel books.