What Local Services Ads are
Local Services Ads are a Google product that shows verified local companies at the top of search results, above regular ads. Instead of a text ad, the homeowner sees your company name, rating, hours and a button to call or message.
You pay for leads, usually a call or a message, not for clicks. Availability depends on your trade and your market, and companies are usually checked by Google before they can run, which can include licensing, insurance and background checks.
Local Services Ads vs Google Ads
Google Ads
Local Services Ads
Pay per click
Pay per lead
You choose keywords and write ads
Google matches your profile to searches
Visitors land on your pages
The homeowner sees your profile and a call button
Wide control over targeting
Set by services, areas and budget
The two work well together. Local Services Ads can win the call at the top of the page, and Google Ads covers the searches and pages where you want more control.
What we run
Profile and service setup
Services, areas, hours and photos set up so the ad earns the call.
Verification support
We guide you through the verification Google requires, so the profile can go live.
Budget and bid management
Budgets set by market and service, and adjusted as results come in.
Lead quality and disputes
Wrong-service, out-of-area and invalid leads reviewed and disputed where Google allows.
Reviews and responsiveness
A process for getting reviews and answering quickly, because both affect how you show.
Call handling
Calls answered fast and missed calls followed up, so paid leads are not lost.
Reconciliation to sold jobs
Every lead matched to booked and sold work, so spend follows results.
What affects how you show up
Google does not publish a full formula, and results vary by market. Google has pointed to factors such as your review rating and count, how quickly you respond, your business hours and how close you are to the searcher. Several of these are in your hands.
Reviews
Rating and volume both count, and recent, specific reviews help.
Responsiveness
Answering the phone and replying to messages quickly.
Hours and coverage
Being available when homeowners are searching.
Budget
Enough budget to be eligible for the leads in your market.
How we run it
Set up the profile right
Verification, services, areas and hours configured so the ad can run and earn the click.
Answer fast
Call handling and follow-up set up, so leads are reached before the next company.
Manage lead quality
Review each lead, dispute what does not qualify and track the rest.
Reconcile to jobs
Match leads to booked and sold work and move budget to what pays back.
Lead quality and disputes
Not every lead is a real opportunity. Some are for a service you do not offer, some are outside your area and some are not genuine. Google lets you dispute eligible leads and may credit some of them, but it does not happen on its own.
We review leads, file disputes with the information Google asks for and track what comes back. We cannot promise credits, but we make sure you are not paying for leads you could have contested.
How we measure it
The platform reports leads and cost per lead. A lead is not a job, so we go further.
What the platform shows
What we report
Leads and cost per lead
Cost per converted lead
Calls and messages
Booked appointments
Impressions
Sold jobs and revenue
Rating and reviews
Disputes filed and credits received
Local Services Ads by trade
Where Local Services Ads are available in your trade and market, the work is shaped by how people buy.
Roofing
Higher-ticket, with longer decisions. Lead quality and follow-up matter more than volume, and each lead should be tracked through the estimate.
HVAC
Urgent repair leads and planned replacement leads behave differently. Hours and call answering make a visible difference in peak weather.
Plumbing
Emergency leads are won by who picks up. After-hours handling and service-area accuracy carry weight.
Electrical
Licensing and verification matter, and so do reviews that describe the work. Separate urgent from planned jobs when judging results.
Landscaping and lawn care
Availability and fit vary, and recurring work changes what a lead is worth. We track one-time and recurring customers separately.
Pest control
Leads are specific to the pest and often become recurring plans. We track plan signups and renewals, not just first treatments.
Garage doors
Mostly urgent and call-driven. Response time and an accurate service area decide whether a lead becomes a job.
Cleaning services
Where available, leads are driven by the type of clean. Quote speed and booking ease affect how many convert.
Every other home-service trade
Availability varies by category and market. We check what is offered for your trade and plan around it.
Common mistakes
× Paying for leads and not answering them.
The next company will.
× Never disputing a lead.
Credits are not automatic.
× Letting reviews stall.
They affect how you show and how many people call.
× Judging on cost per lead.
The question is cost per closed job.
× Treating it as set and forget.
Budgets, hours and lead quality need steady attention.
What to expect
Once the profile is verified and live, leads can start arriving, though the volume depends on your trade, your market and your budget. Early weeks show which leads are worth having. We do not promise volumes or costs, but we do show you exactly what the leads book and sell.
