Solutions › Traditional › Direct mail
Mail that you can measure.
Direct mail reaches homeowners that digital misses. We plan the lists, the creative and the drops, and track every response back to a booked job.
What we run
✓ List selection and targeting
✓ Creative and offers
✓ Drop schedule and frequency
✓ Tracking numbers, QR codes and URLs
✓ Response matching to jobs
✓ Reorder and retirement decisions
How we run it
Three moves, measured to jobs.
01
Target the right homes
Lists built around the neighborhoods and home types where you already win, using your CRM data.
02
Track every response
A unique number, QR code or URL on every piece, so each response can be traced to its drop.
03
Match to booked jobs
Responses connected to booked and sold work, so each drop is judged on results and not on mail volume.
What we track
Direct mail that is accountable.
One view of results next to every other channel, measured to booked jobs and revenue.
Responses by drop
Calls and forms by piece
Booked appointments
Cost per converted lead
Revenue by list
Results by neighborhood
Works with
Part of one growth system.
Direct mail works best planned with the rest of the system. Related channels we run:
Door hangers and canvassing
Print advertising
Reactivation
Referral programs
Call tracking
Reporting
Direct mail FAQ
Common questions.
Can direct mail be tracked?
Yes. Unique numbers, QR codes and URLs on each piece let us match responses to booked jobs.
Does direct mail still work for home services?
It can, in the right neighborhoods with the right offer. We test small, read the results and keep only what books jobs.
Where do the mailing lists come from?
We build them around the homes and areas where your best jobs already come from, based on your own job and customer data.
Do you mail past customers too?
Yes, but that work sits under Reactivation, where it can be combined with text and email.
Not sure which channels earn their budget?
Start with a Growth Analysis. We will show you what each channel books.