Solutions › Traditional › TV and radio
Broadcast reach, held to the numbers.
TV and radio build awareness across a whole market. They are harder to measure than digital, so we set up tracking first and judge them on the calls and booked jobs that follow.
What we run
✓ Market and station review
✓ Daypart and flight planning
✓ Offer and creative guidance
✓ Dedicated numbers and URLs
✓ Branded search and call monitoring
✓ Renewal and cut decisions
How we run it
Three moves, measured to jobs.
01
Plan around your market
Stations, dayparts and flights chosen for the homeowners and areas you serve, inside a budget you set.
02
Set up tracking before airing
Dedicated numbers and URLs for each schedule, plus a plan to ask every caller how they heard about you.
03
Judge each flight
Calls, booked jobs and cost per converted lead reviewed against your baseline, so renewals are decided on results.
What we track
TV and radio that is accountable.
One view of results next to every other channel, measured to booked jobs and revenue.
Calls to dedicated numbers
Booked appointments
Cost per converted lead
Branded search and direct call trends
Answers to how callers heard about you
Results by station and daypart
Works with
Part of one growth system.
TV and radio works best planned with the rest of the system. Related channels we run:
Billboards and outdoor
Print advertising
Direct mail
Google Business Profile
Call tracking
Reporting
TV and radio FAQ
Common questions.
Can TV and radio really be measured?
Not as cleanly as a click. Dedicated numbers, caller questions and trends in branded search and calls give a working picture. We label what is measured and what is inferred.
Is broadcast worth it for a smaller company?
It depends on your market and your budget. We compare it with your other channels on the same numbers before we recommend it.
Who makes the ads?
We guide the offer and the message, and coordinate production with you and the stations.
How long before we know if it works?
We agree on a review point with you before anything runs, so the decision to renew or stop is made on data and not on habit.
Not sure which channels earn their budget?
Start with a Growth Analysis. We will show you what each channel books.