Cost per appointment, cost per closed job, attribution and reporting: how to tell what your marketing actually books. Looking for help with tracking? See our Analytics and attribution and Reporting services.
Leads by source, booking rate, close rate, average ticket and cost per closed job. Five numbers that show whether marketing works, and what to fix when it doesn’t.
Four clean CRM fields, a fixed lead source list and a 30-minute monthly export show which marketing produces booked and closed jobs. No data team required.
Call tracking should answer one question: which marketing made the phone ring, and did it become a job? What to track, what to ignore, and how to set it up.
