Search ads, Local Services Ads, lead aggregators and other ways to get leads, and what each one costs per appointment. Looking for help getting leads? See our Lead generation service.
“Exclusive” is a promise about competition, not quality. What to ask before you buy leads, and a weekly routine for getting credit on the bad ones.
Cost per lead is the easiest number to get and the most likely to mislead you. Follow each source to closed jobs, with the math.
Lead marketplaces rent you demand. Here is when that pays off, where it quietly bleeds money, and how to run it so the math works for you.
