Lead Economics
Why your cheapest lead source can cost the most per closed job
Cost per lead is the easiest number to get and the most likely to mislead you. Follow each source to closed jobs, with the math.
October 23, 2026
What a lead really costs once you follow it to appointments and closed jobs.
Cost per lead is the easiest number to get and the most likely to mislead you. Follow each source to closed jobs, with the math.